Coin Master was the most lucrative casino game, earning $769 million in 2022įree, single-player, casual game Coin Master uses gambling mechanics allowing players to spin to win coins which can be used to build up villages.There were 1.2 billion downloads of casino games last year.Casino games apps earned $8 billion in revenue in 2022, down slightly from $8.1 billion the year before.We have collected data and statistics on the casino game sub-sector. The appeals process is expected to conclude in December 2023. The slots app Jackpot World was reportedly being advertised on a gambling addiction support app.Īs casino apps are labelled as video games, in some countries there is little scrutiny of whether their business practices are fair or predatory and some complaints have extended to the app platforms. Apple, Meta and Google have challenged a 2022 US court ruling which suggested online publishers’ immunity from liability for third-party content does not protect them from claims they have acted as bookmakers by allowing the purchase of virtual chips in casino apps. After rolling out increased advertising on App Store listings in 2022, Apple restricted gambling promotions as some were being promoted inappropriately. The approach to advertising casino apps has at times been controversial. The casino genre was the only one of the top five genres to increase revenue from 2021 to 2022, according to Sensor Tower.Ĭoin Master has been particularly popular with the sixth-highest revenue of any mobile app game in 2022. The sub-sector has had relatively steady revenue and download figures for several years and weathered the coronavirus pandemic with minimal disruption. Book a strategy call with George today and unlock your app’s growth, conversion and retention potential. Book a marketing strategy call with former Apple marketing lead, George.įavoured is a full funnel app marketing agency founded by former Apple marketing lead, George.

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